Sunday, August 14, 2011

Why Dwell upon a Dell ?

All of you who have read the story of Michael Dell will know his motto....."under-promise, over-deliver". Those were the words of a smart man ! Unfortunately, that same smart man went from being an engineer to a businessman. The result was that he lost sight of what it was he was selling.....computers. His motto is forever lost and can never more be associated with Dell Computers Ltd.

The foundation of Dell were these boring-looking battered boxes of machines that kicked all the competition around, leaving them in the dust. I personally loved those machines ! They were robust, well designed and best of all.....they worked !

The current shift in focus that Dell Computers India Limited has brought to its computers has left Dell as one of the most stylish, visually stunning, attention-grabbing of computer brands, creating expensive paperweights and nothing more. There is no substance behind the sleek, polished frames. The Dell BIOS is in perpetual conflict with the rag-tag assembled components often leading to blue screen errors due to its incompatibility with the GPU.

The only good thing I have to say is that the customizable options when buying a Dell Pc are nice, but even here, no top of the line options whether it be processors, RAM, HDD or GPU are offered. You always get left a generation behind the ultimate computer components.

Worst of all is the customer support. After being left on hold for close to half an hour, the Dell service representatives display a shocking lack of even the most basic knowledge of computer systems. There was once a time when I talked to a guy who actually tried to convince me that the "keyboard" is a software and I should try to re-install it or do a system format and restore! All this is protected by a flimsy casing which breaks at the slightest shock. I've seen other laptop brands such as Compaq and Toshiba take a battering and come out without a dent. Not so in the case of Dell. This is a laptop you have to constantly worry about damaging irreparably at the slightest jolt.

At the end of the day, take my advice because I speak from experience, pay the little bit extra and get an HP or an Asus. Don't dwell upon a Dell !

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